New Pricing

Updated 12 July, 2021.
Thanks to our beta users for the excellent feedback! Pricing limits (described below and in our pricing guide) will be going into effect soon. Feel free to contact us with any questions.

Our new pricing is modular, simple and scalable – especially for teams. If you already have a paid plan, you will be granted a legacy custom plan with similar functionality for a similar price.

On Base Plan + Add-Ons
People love FollowUpThen because it is simple. Experienced users love FollowUpThen because of its powerful features.

Our new pricing follows this same pattern: One simple price for a simple product, plus optional subscription add-ons.

The new plans come with more followups, but skills are billed separately – either à la carte or as part of a package (of which we only have one right now).

Read our pricing guide for details, but here are the new prices in brief:

  • Base Plan: $4/mo paid annually or $6/mo paid monthly
  • Skills: À la carte upgrades such as SMS and response detection cost between $3 and $20/mo
  • Professional Package: $24/mo paid annually, $29/mo paid monthly. The base plan is included, plus all skills we currently have available – including white-label followups.


Following up is a universal need within teams. Our new pricing allows for flexible team member budgets, giving them the freedom to choose their own upgrades while team expenses reasonable. Read more about the new team plans.


We now limit based on total “Active Followups” per month instead of the number of followups created that month. Read more

We will no longer be offering an unlimited plan, a change that will affect a very small number of our users. If you need to increase your monthly followup quota, please contact us.

A few limits will also be going into effect to prevent accidental or abusive patterns of use, for example, the number of linked email addresses.

We will also limiting the number of connected inboxes. This is one of our most expensive parts of FollowUpThen –due to maintenance, resources and an annual security we perform on this part of the system.

Changes to Free Plan

The free plan no longer includes the tasks (-t) and cancellation (-c) skills, or email-based actions. It allows for 50 active followups per month.

Legacy Pricing

If you an existing subscriber, you will be given a similar plan with similar features without changing your monthly price. Some of our newest features will not be available on some legacy plans. There are also some minor functional differences in the new version, but, essentially, it is the same FollowUpThen you already know for your the same price. We also cannot make any promises about this being your pricing forever. We can, however, tell you that your support in our early days has been very much appreciated, and that we have no current plans of changing prices for our legacy customers.

Personal Plan Removed

The Personal Plan is being removed. This was necessary to keep our pricing model simple and understandable. The three tiers of plans have now, basically, been rolled into one.


Can I keep my legacy pricing?
Yes, unless you are on a company plan. Your legacy plan limits (which match your existing limits) can be seen on your billing page. Legacy plans may not have some of our newer features, but it is the same FollowUpThen you already know.

Could I buy the legacy Company Plan for my team?
No. Legacy company / team plans will be required to move our new billing model. This is required to support the flexible billing system as described above. In most cases, the new team plan is more affordable, so most will want to migrate anyways. Of note, for simplicity, we no longer offer the second seat for free. Each company user is added at the same rate.

Are the new prices more expensive?
The new base plan offers 33% more followups, so in some cases there would be a price decrease, but for our most common upgrade request (Response Detection), assuming you are on the annual plan, there would be a $3/mo price increase over the Professional plan – the base plan at $4/mo, plus a $3/mo add-on for response detection. The SMS skill would be billed in addition.

I want to pay for a new skill. Do I lose my legacy plan?
Yes, taking advantage of our new, modular billing requires that your account is on our latest billing plan.

What if I have the legacy Personal plan?
The legacy Personal plan translates to the Base plan, but with the same (lower) followup limits as your current plan.

What if I need more followups than those shown in the plans?
Contact us! We’ll be happy to help