Pricing Guide

Updated 2 April 2021 | Read about the new version on our blog.

The new FollowUpThen pricing is simple, modular and affordable. Here is how it works:

A crane building software with cool software bricks

Base Plan
Every paid user has the same base plan.

Pay for extra functionality à la carte or as part of package.

Pay for the base plan plus skills at a discount.

This pricing model even applies to our new team plans – each team member can have a custom price based on their unique productivity needs.


Below is our latest pricing. Monthly and yearly billing options are available. All pricing (both in the app in this article) are shown as monthly rates for ease of comparison.

Base Plan | $4/mo (annual) or $6/mo (monthly)
All of basic functionality is included (attachments, calendar integration, tasks, cancellation, recurring followups) at a reasonable price. It is simple, affordable and solves a common, simple need: Following up.

Skills | $2~20/mo
Depending on your unique inbox need, “Skills” (ex, response detection, sms and calendar integration) can be added to improve your workflow. Billed à la carte.

Professional Package | $24/mo (annual) or  $29/mo (monthly)
The Professional package includes all skills currently available (and some we have yet to release!). This plan also increases your followup limits.

Free Forever Plan | $0 
If you don’t need any of our premium features, and you followups stay below 50 active followups per month, you are welcome to use our free plan. Just your friends about FollowUpThen and we’ll call it even : )



Is there a free trial?
Yes, all plans come with a 14-day free trial. You are free to experiment with any skill, free of charge, within your trial period. Cancel before the trial is over and you will be charged nothing.

What is an “active followup”?
Any followup we are saving for you during that month, regardless of whether it is sent or scheduled that month. Read more

How to create a team account?
Every paid account comes with a “Teams” section. In other words, if you are not a team member of another account, you already are a team owner. Each team member you add to your account adds the cost of a Base Plan  (once they accept the invite). Provide the team member an optional budget for optional paid skills. Read more

What if I exceed these limits?
Contact us!

How can I try out a skill?
Trying a skill within your trial period is free. Trying a skill after your trial is over will charge your account on a pro-rated basis. If you try a skill for a day and decide it’s not for you, it may cost 10-15 cents (see below). The remaining amount will be credited to your account and deducted from your next charge.

Everything is Pro-Rated
Adding a new skill starts a subscription immediately, causing your account to be billed for the monthly or annual subscription cost (depending on billing interval). If you choose to remove that skill, any unused portion of that upgrade is credited back to your account. For example, if you try a skill for one day, then unsubscribes from it, 1/30th of that add-on cost will be credited back to your account. You can see these account credits under the upcoming Invoice link on your billing page. When adding new skills, account credits are used firstsaving unnecessary charges, refunds and bank fees. Read more about how company accounts are billed.

Why the 2 April 2021 updates? 
We decided to include one of our most request features into our package offering: White-label followups. Based on feedback, we also decided to rename the “Personal Assistant” package to the “Professional”  package. If you have any input to share, please feel free to contact us.